Remember - The Site Audit is the most Important Part of your SEO Campaign

SEO (Search Engine Optimization) Campaign is no “hit and hope for the best” affair – a planned, purposeful and effective SEO strategy will assist you in attaining true growth and a positive return on your website.

The most important aspect of understanding and implementing an SEO campaign is to understand how search engines work and how your particular website does or doesn’t meet their criteria for ranking.

Here are a few tips and hints to ensure that your website is Search Engine ready.

The first step of any SEO campaign is to undertake a range of audits which examine and explore various aspects of your website, and thus ensure that your website is SEO-friendly and user-friendly.

This range of audits includes, but is not limited to:

The Technical Audit

A Technical Audit investigates and unravels the foundation of your website, and thereby enables you to identify and resolve any underlying issues which may prevent your website from being seen by search engines.

This audit covers the more code related items of a website, such as code flow, code bloating and JavaScript analysis. The audit also goes a little further and looks into things such as load times, session management and URL structuring.

All of these items are essential to ensure that a website loads quickly, is easily crawled by search engines and has a solid foundation to be built on from an optimisation point of view.

The Content Audit

A Content Audit should be undertaken to determine your site content’s usability and user-friendliness.

Relevant content that attracts links is crucial to creating and maintaining web traffic. Whilst content creation and maintenance may seem simple, it’s not always easy.

Topics such as keyword targeting, heading structure, link attraction and readability are all explored whilst performing a content audit.

The Trust Audit

A Trust Audit determines your website’s SEO-readiness.

Search engines understand trust on the basis of links. The basic idea is that the more links that point to a page, the more authoritative and trustworthy the page.

During a trust audit, everything from incoming links, outgoing links and the relevance thereof are explored. Linking is a critical part of SEO and no aspect of this component should be overlooked.

In the process of getting your website SEO-ready, these are not always easy audits to undertake but, they are important. In fact, they are crucial to ensuring that your website and SEO campaign will be a success.

If you’re interested in having an audit done on your website, please feel free to contact us and we’ll help you through the process.