Portal site is used when
Users want to access a wide variety of information or there is need to create several sub-sites, one per topic, with one overall home-page.
Portal site is used for
What is the role of the home-page? How to design a home-page? Navigating between portals. Horizontally showing the sub-sites followed by the logo and main sub-site navigation. Usually a 3 column layout. From top to bottom:
1. sub-site navigation
2. logo
3. main navigation and main content
4. right column for contextual or shared stuff
The home-page's main function is to guide people to one of the sub-sites. Use "preview blocks" that show what is going on in the specific sub-sites. Usually the home-page also has a feature article and a list of headlines. |
Community site is used when
There is a group of people that wants to reach out to others, share information and offer help. The group needs to make itself known and what it does.
Community site is used for
In community site, being somebody and being able to share thoughts with others is crucial. A discussion forum, chatrooms and mail services are often found elements of a community site. Background information (documents, links), events, contact information, Some community sites have developed as News Site since they are mainly there to give the latest updates about a topic. The topic is more important than to make the group in the foreground. Such site are often very simple and without any christmas decoration. The site is not there to be beautiful, it must be clear and to the point. Typical menu items: - Resources - Documents - Contact Us - Events - What do we do
Community site is used because
A community is for the people and by the people. People want to make themselves known and tell others how they are related to the topic. |
Promo site is used when
The site belongs to a company with a strong brand that is not directly related to an online presence. For example, shoe-manufactures, soda/drinks companies, clothing, or other luxury product manufacturers. The target audience for these companies are the people who have their products and feel related to them. In addition, other visitors may be attracted because of some marketing campaign or sponsored event. The company does not need the site as a primary means of selling selling products but rather for offering an "online branded experience".
Promo site is used for
The focus is on Fun and not on informative, Visitors may we invited to participate in Online Games or they can download branded items such as screensavers, wallpapers or even mp3 songs. Quite often the brand is also supported by an advertising campaign that uses posters or clips, which can also be offered for download. Other elements for the site are sponsored events, promotions, competitions or quizzes.
A branded promo site is a really 'designed' site full of colours and high quality photographic material. People go to these sites to have a 'cool' experience and therefore have high expectations. Animations or clips can also be used to emphasize brand values such as 'cool', 'sporty', 'fast', 'fashionable'.
Promo site is used because
People visit such site not for information but to see something nice, cool, fashionable, hip etc. Strong visual elements and animations are powerful in emphasizing such feelings. This approach makes the site stand out against informative sites and give the visitors a feeling of seeing something special. |
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Electronic commerce, commonly known as (electronic marketing) e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. The use of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well.
A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web.
Electronic commerce that is conducted between businesses is referred to as business-to-business or B2B. B2B can be open to all interested parties (e.g. commodity exchange) or limited to specific, pre-qualified participants (private electronic market). Electronic commerce that is conducted between businesses and consumers, on the other hand, is referred to as business-to-consumer or B2C. This is the type of electronic commerce conducted by companies such as Amazon.com.
Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions.
Watch e-commerce sites in Portfolio
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Corporate website is used when
The company is small to medium sized. The company is aiming for a modest presence for basic communication and marketing purposes. If the company also does part of their business using their corporate site, it can be combined with an E-commerce Site or Assistence.
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Brochure websites consist of a few select pages that are aimed at raising product/company awareness. They are suitable for companies who are yet to benefit from a web presence, and who may move onto developing an e-commerce website or large corporate website at a later date. This type of website could also suit large corporations who wish to use a website as their marketing campaign to promote a new product line or service (in this case brochure website will stay separate from main corporate site).
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